resources blog
Is It Worth It? An ROI Calculator for Social Network Campaigns
posted May 27, 2009
Frogloop has an interesting and useful tool for helping you figure out if social networking campaigns to advance your mission pencil out, their ROI Calculator for Social Network Campaigns. Use it to calculate an estimate of cost and return on investment for the recruitment and fundraising efforts of your staff in social networking sites like Facebook. It works like an online mortgage calculator, where you enter estimates and assumptions and you get a result automatically.
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